Course Content
Relational Organizing for Political Campaigns
Relational organizing is the practice of reaching voters through the relationships they already have. Instead of relying only on strangers knocking on doors or calling from a phone bank, you ask volunteers to talk to people they know: friends, family, neighbors, coworkers, fellow congregants, or teammates.
0/2
Getting Started
Think of UpVote as a top-of-the-line race car: powerful, fast, and built to outperform the competition. But even the best car needs a focused driver behind the wheel. This manual will train you to be that skilled "driver," capable of steering your campaign's relational organizing engine to victory.
0/3
Campaign Set Up
Tailor your account settings to your campaign goals and set up your registration page.
0/3
Volunteers
Learn how to invite volunteers to join your campaign! See our recommendations for volunteer management and best practices so you get run an efficient GOTV strategy right from the UpVote admin portal.
0/3
GOTV!
This topic focuses on UpVote tools that help you get supporters to actually vote. You will learn how to set up phone campaigns, create events for trainings and shifts, and use Bulk SMS outreach in a way that supports a relational strategy instead of spamming voters.
0/3
Data Management
This topic covers the data tools that make UpVote powerful. You will learn how to use custom fields, the Upload Center, and Advanced Search together so that your voter file stays clean, your metrics are meaningful, and each list you pull supports your relational organizing strategy.
0/3
Become a Campaign Manager with UpVote Relational Organizing

Phone Campaigns let you run structured phone banking programs to specific, targeted voters.

In UpVote, every phone bank is driven by a Group. A Group is a filtered segment of your voter file, meaning you first filter down to the exact voters you want to call, save that list as a Group, and then build your Phone Campaign from that Group.

 

Step 1: Create the Group of voters you want to call

Examples of target Groups:

  • Undecided voters in District 3

  • Supporters with vote by mail ballots who have not yet returned them

  • Members of a specific institution or community

 

How to create a Group:
  1. Go to Advanced Search.

  2. Select the filters you want.

  3. Click the search icon.

  4. Click the three dots menu.

  5. Select Create group from parameters.

  6. Enter a Group name and click Save.

 

If you need more help, see the “Creating a Group/Tag” guide in the UpVote Knowledge Base.

 

Step 2: Create a Phone Campaign from your Group

  1. In the side menu, go to Phone Campaigns.

  2. Click Create Phone Campaign.

  3. Select the Group you created as the target list.

  4. Name your campaign, for example: “Smith, District 3 Persuasion Calls”.

  5. Click Create.

 

Managing your phone bank and viewing results

Admins manage phone banks from the Phone Campaigns page, where you can monitor and run active calling programs. For reporting and accountability, go to the Reports page to download reports on phone banking activity.

 
 

We’d Love to Connect

Fill out your details below, and we’ll get back to you shortly.

Or click here to schedule a meeting at a time that works for you.