Course Content
Relational Organizing for Political Campaigns
Relational organizing is the practice of reaching voters through the relationships they already have. Instead of relying only on strangers knocking on doors or calling from a phone bank, you ask volunteers to talk to people they know: friends, family, neighbors, coworkers, fellow congregants, or teammates.
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Getting Started
Think of UpVote as a top-of-the-line race car: powerful, fast, and built to outperform the competition. But even the best car needs a focused driver behind the wheel. This manual will train you to be that skilled "driver," capable of steering your campaign's relational organizing engine to victory.
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Campaign Set Up
Tailor your account settings to your campaign goals and set up your registration page.
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Volunteers
Learn how to invite volunteers to join your campaign! See our recommendations for volunteer management and best practices so you get run an efficient GOTV strategy right from the UpVote admin portal.
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GOTV!
This topic focuses on UpVote tools that help you get supporters to actually vote. You will learn how to set up phone campaigns, create events for trainings and shifts, and use Bulk SMS outreach in a way that supports a relational strategy instead of spamming voters.
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Data Management
This topic covers the data tools that make UpVote powerful. You will learn how to use custom fields, the Upload Center, and Advanced Search together so that your voter file stays clean, your metrics are meaningful, and each list you pull supports your relational organizing strategy.
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Become a Campaign Manager with UpVote Relational Organizing

The Volunteers page will be your volunteer management HQ.

The filters and table display organizes volunteer metrics, voter turnout among each volunteer’s contacts, the last time each volunteer logged into the app, and more!

Use the Manage Columns button to show the data points you actually need, and hide anything that is not relevant to your day to day work. Focus on the metrics that match your goals.

 

User Labels, the key to organizing your volunteer program

User Labels help you group and organize volunteers, the same way tags help you group and organize voters.

 

Use User Labels to quickly answer questions like:

 

    • Which volunteers belong to a specific precinct, synagogue, campus, or community group?
    • Who are my lead volunteers?

    • Which volunteers attended a specific event or training shift?

 

Why do User Labels matter?

They turn a long volunteer list into clear teams you can manage. They make it easy to filter the table and instantly see how a specific group is performing. 

 

Using Filters to Segment Volunteers and Target Directions

At the top of the Volunteers page you will see mini Advanced Search filters. Use them to drill down to specific subsets of volunteers. Once you have a filtered list, you can send targeted texts and notifications that give people a clear daily or weekly goal.

 

For example: Filter for volunteers who have not logged in yet, then text them:

 

“Challenge of the week: Log in and add 5 contacts today.

First person to hit 5 will get a shout out on our socials!”

 

This way you can make volunteer management targeted and intentional.

 

Additional tools on the Volunteers page

  • Excel export: Export your full volunteers table or a filtered subset to Excel.

 

  • Bulk actions: Assign or change privileges for multiple volunteers at once.

 

  • Message templates for Bulk SMS: Create up to three customizable message templates. Templates appear inside the volunteers’ bulk texting flow

 

Login troubleshooting

If a volunteer says they can’t log in to the UpVote app, don’t panic! Follow these easy steps:

  1. Go to the Volunteers page.

  2. Check the Main phone column.

  3. Confirm the phone number they are entering to receive their one time code matches the number listed in Main phone.

 

If the number is not correct in Main phone:

  • Add or fix their phone number in Main phone

  • Ask them to request a new one time code and try again

 

Most login issues are solved with this quick check.

 

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