Hey everyone, this is Zur, CEO of the company.
I’m sure you already know that an election campaign is built on the proper transmission of messages. This time, I want to suggest that you rethink how you convey your content and use the storytelling technique.
What is Storytelling?
Storytelling is a technique where you use a story to share your ideas. When Martin Luther King said in his famous speech “I have a dream,” there were no contextless slogans. He told a story that described his dream.
Create stories in your campaign about the candidate. Stories about their encounters with real people with names, about real places they visited, and make sure the message is conveyed subtly alongside the explicit message.
Using Elector:
Use Elector to target these stories to specific audiences. For example, if you want to convey a message about improving infrastructure in a certain area of the city only to the residents of that area, you can send targeted messages to the residents of that specific area.
You can filter, for example, by using the “advanced search” to find the residents of the neighborhood and send the desired message via SMS, manage house meetings, WhatsApp messages – specifically to the target audience.
⚓ Too Much, Grabs Nothing
Try to convey one message to each target audience. If you deal with improving infrastructure, security, and a million other things, the resident at the end will not be attentive to your message at all. Choose the most important topic for each target audience and focus on it.
We would love to hear your questions and opinions on this topic.
