Case Study · New York-based Super PAC · 2025 General Election
Inside a New York Super PAC’s 35,000-Voter Relational Organizing Program
With more than 1,000 volunteers, the organization used UpVote to uncover personally connected voters at citywide scale, activate trusted outreach, and measure 64.5% certified turnout across its relational network.
Political organizations often know that their supporters have valuable relationships across the electorate. The problem is turning those relationships into an organized, measurable program. In the 2025 New York City general election, one super PAC used UpVote to move from a broad network of supporters to a voter-file-connected relational universe that could be identified, contacted, and evaluated after Election Day.
The Challenge
The organization was operating across a citywide electorate of more than 4.7 million registered voters. Traditional campaign lists could identify targets, but they could not show which voters were personally known by the campaign’s supporters. The challenge was to uncover that hidden network without losing the authenticity that makes relational outreach valuable.
The Strategic Approach
Instead of treating volunteers only as message senders, the super PAC treated their relationships as campaign infrastructure. UpVote connected personal contacts to the voter file, consolidated overlapping relationships, excluded voters marked as opposed, and gave the organization a defined universe for direct outreach and post-election measurement.
How the Program Worked
From thousands of individual contact lists to one coordinated relational program
The campaign combined network mapping, volunteer-led communication, and voter-file reporting in a single workflow. This allowed the team to see not only how many connections it had, but which unique voters those connections represented and whether recorded outreach followed.
Map the network
Campaign users reviewed suggested voter-file matches and confirmed the people they personally knew, turning individual contact lists into verified relational data.
Build the universe
UpVote consolidated duplicate and overlapping connections into 35,570 unique non-opposed relational voters the organization could organize around.
Activate and measure
Volunteers sent messages through their existing relationships. The organization then connected its relational and outreach data to certified post-election vote history.
Measured Outcomes
Relational voters turned out at 64.5%, compared with approximately 44.2% among New York City voters outside the relational universe.
Observed turnout in the relational universe compared with voters outside it.
See what relational organizing could unlock for your campaign.
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Methodology: Certified post-election vote history. The relational universe includes voters associated with at least one volunteer and excludes voters identified as opposed. Because volunteers selected their own contacts, the turnout comparison shows association, not definitive causation. Figures are rounded.