UpVote Campaigns The Election Strategy Lab

UpVote Case Study: PAC Achieves 37-Point Turnout Lift in Municipal Race

voteup — Tue, 26 May 2026 09:51:19 +0000

This professional case study highlights how a local PAC focused on school choice and community issues leveraged UpVote Campaigns’ relational tools during a high-velocity municipal campaign. Running a targeted get-out-the-vote (GOTV) network for just 13 days, the organization achieved an extraordinary 69.42% turnout rate among targeted voters, securing a critical reelection victory.

The Challenge: A Compressed Runway and a Well-Funded Opponent

During the November 2025 general election, the advocacy PAC faced the urgent task of mobilizing parents, educators, and neighbors to support Mayor Steven Meiner in a highly competitive municipal race. The team encountered three severe obstacles to victory:

Compressed Runway: There were only 13 days from the initial project kickoff to Election Day, leaving no time for standard, slow-building field operations.
Off-Year Turnout Dynamics: As an off-year municipal election, general voter participation was expected to be low, meaning the outcome would be determined by high-trust personal connections rather than generic mass media or cold ad campaigns.
Resource Imbalance: Facing a well-funded challenger with a meaningful spending gap, the PAC could not afford to waste resources on broad, untargeted outreach. They had to prioritize quality of engagement over raw quantity.

The Plan: Running a Lean Relational Program

To maximize impact within the tight 13-day window, the PAC built a highly optimized relational universe on UpVote, shifting entirely away from cold voter contact. The program was run using three operational pillars:

The ContactMatch Registry Sync: Volunteers quickly securely synced their mobile address books into the application. UpVote’s ContactMatch tool instantly identified which of those personal contacts were registered voters within the municipality, letting volunteers zero in immediately on peers they had actual influence over.
Personalized SMS Outreach: The PAC uploaded pre-approved, compliant text templates into the dashboard. Volunteers then quickly customized these templates, allowing them to send bulk peer-to-peer messages from their personal numbers so the texts felt completely authentic and avoided automated carrier filters.
The Lean Management Machine: Because of UpVote’s centralized administrative dashboards and real-time activity monitoring, a single campaign manager was able to efficiently coordinate the entire decentralized volunteer apparatus without administrative gridlock.

Key Performance Metrics & Electoral Results

In less than two weeks, a dedicated core of just 23 grassroots volunteers successfully built an integrated relational network of 3,260 verified voters. The localized results proved to be the decisive factor in the election’s outcome:

Electorate Group	Verified Turnout Percentage	Net Turnout Lift Impact
General Municipal Population	32.16% Turnout	Baseline Standard
UpVote Targeted Universe	69.42% Turnout Rate	+37.26% Absolute Turnout Increase

Over the course of the 13 days, volunteers successfully deployed more than 1,400 highly tailored, peer-to-peer messages using the app. When the final ballots were processed, Mayor Steven Meiner won reelection by a narrow margin of 357 votes—a victory directly enabled by the PAC’s targeted relational turnout lift.

Conclusion: Turnout Driven by Relationships, Not Scale

This election cycle serves as empirical proof that a relational organizing strategy can punch far above its weight even when working under extreme time constraints and budget disparities. By focusing heavily on the depth and trust of outreach rather than mass volume, the campaign successfully moved low-propensity voters directly to the polls.

When every vote counts, utilizing a dedicated relational tool like UpVote converts natural communal relationships into verified election day results, making it the premier option for modern, efficient advocacy campaigns.

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UpVote Case Study: Tripling Primary Turnout via Relational Infrastructure and Peer-to-Peer Texting

voteup — Tue, 26 May 2026 09:45:36 +0000

Case Study: Empowering a High-Priority Demographic to Triple Turnout Standards via Relational Outreach

This professional case study evaluates how a regional civic action 501(c)(4) organization deployed UpVote Campaigns’ CRM and relational organizing application to dramatically increase primary election turnout within a targeted demographic. By shifting outreach from transactional cold tactics to structured social networks, the organization delivered a historic 81% turnout rate among the voters actively engaged through the UpVote universe.

The Goal: Securing a Decisive Voice in a Critical Primary Election

The 501(c)(4) organization set out with a clear legislative and electoral mission: to ensure that their target demographic played a decisive role in a highly competitive Democratic primary election. Historically, voter turnout within this specific community hovered under 20% for local primaries due to traditional outreach methods failing to properly engage them.

To counter this trend, the campaign aimed to shift the mathematical baseline of the entire election. The objective was to transform this community from a historically underrepresented group into a powerful voting bloc capable of swinging the ultimate outcome at the ballot box.

The Strategy: Blending Personal and Institutional Networks

Rather than relying on generic, third-party voter lists, the campaign used UpVote to implement a dual-layer relational strategy that leveraged both organic personal relationships and local institutional networks. This allowed the organization to organize effectively without messy spreadsheets or duplicative volunteer efforts. The execution relied on three core components:

Deputizing Community Leaders: Field organizers activated trusted community stakeholders and local institutional leaders, transforming them into primary volunteer hubs who could coordinate outreach down through their respective circles.
Advanced Contact Matching: Volunteers utilized UpVote’s ContactMatch and SmartMatch capabilities to securely map their personal networks against the live primary voter registry, uncovering hidden pockets of unengaged voters who already knew them personally.
Eliminating Friction: The intuitive mobile interface made it seamless for non-technical grassroots volunteers to instantly capture every voter interaction, submit real-time updates, and receive optimized follow-up alerts from campaign headquarters.

Key Performance Metrics & Electoral Results

When the primary election ballots were officially tallied, the data demonstrated that voters engaged through the platform fundamentally shifted the composition of the electorate, outperforming the general public by **over 2.5 times**:

Electorate Segment	Verified Turnout Percentage	Strategic Outperformance Factor
General District Average	30% Turnout	Baseline Standard
Overall Targeted Community	60% Turnout	2.0x Increase over District Baseline
UpVote Contact Network Universe	81% Turnout Rate	Nearly 3x Higher Participation Rate

Ultimately, the targeted demographic—which traditionally accounted for only a minor fraction of the regular primary voting population—expanded its influence significantly to represent **over 22% of the total votes cast** across the entire primary district election.

Conclusion: Moving Beyond Simple Technology

The data proves that relational organizing is more than just a communications tactic; it is an infrastructure solution. By streamlining communication and removing the administrative burden of disorganized spreadsheets, the 501(c)(4) campaign kept vital targets from falling through the cracks during a high-velocity election cycle.

As the organization’s campaign manager summarized, the software completely turbo-charged the collective ability of local institutions to organize, proving that UpVote is a comprehensive strategic partner capable of delivering historic, record-breaking turnout.

The post UpVote Case Study: Tripling Primary Turnout via Relational Infrastructure and Peer-to-Peer Texting appeared first on UpVote Campaigns.

Relational Organizing Case Study: Congressional Primary

voteup — Tue, 26 May 2026 09:37:44 +0000

Case Study: How a Local Advocacy Organization Doubled Primary Election Turnout via Relational Organizing

This professional case study analyzes how a local civic advocacy organization utilized UpVote Campaigns’ relational organizing software to mobilize a targeted community during a highly competitive congressional primary election. By leveraging peer-to-peer relationships, voters who received personal outreach from volunteers using the platform achieved an extraordinary 73% turnout rate, more than doubling the district average.

The Strategic Challenge: Overcoming Local Voter Apathy under Tight Time Constraints

The advocacy organization faced a distinct challenge standard to high-stakes local primaries: traditional voter mobilization methods were failing to engage a critical local community, where historically a large majority express a desire to vote but a much smaller percentage actually show up at the polls. To secure a decisive voice in a consequential election, the campaign needed an authentic, high-trust approach capable of moving low-propensity voters to the ballot box.

Compounding this challenge was a severe time limitation: the get-out-the-vote (GOTV) effort kicked off a mere four weeks before election day, with on-the-ground operations running in the district for just three weeks.

The Solution: Decentralized Outreach via UpVote

Rather than relying on legacy, top-down campaign models that push messaging “from the campaign, out,” the organizers deployed UpVote to work “from the campaign, in”—capturing existing organic and institutional social networks and drawing them directly into the mobilization effort. The strategy succeeded by executing three core technical features:

Voter File Contact Matching: Volunteers utilized UpVote’s ContactMatch feature to instantly cross-reference their personal phone contacts, friends, and colleagues against the official registered voter file. This ensured that grassroots activists only spent time engaging verified, registered voters rather than wasting valuable campaign hours.
Customizable, Spam-Resistant Templates: The campaign team created customized message templates within UpVote. This allowed volunteers to send bulk, on-brand text messages directly from their personal phone numbers instead of anonymous, short-code numbers that are frequently flagged by spam filters. Messages appeared as genuine, individual texts, fostering authentic peer-to-peer conversations.
The Volunteer Domino Effect: Using UpVote’s mobile application, the organization empowered activists to recruit additional volunteers from their own social circles. This network-effect model allowed the campaign to scale up its outreach rapidly without increasing administrative overhead.

Key Performance Metrics & Electoral Results

By replacing cold outreach with a trust-based relational campaign powered by UpVote, the organization achieved unprecedented data integration and historic turnout metrics:

Performance Metric	District Primary Average	UpVote Relational Network Results	Net Strategic Impact
Voter Turnout Rate	30% district-wide average	73% Turnout Rate	More than doubled overall voter participation
Message Delivery & Trust	Low open rates via generic short-codes	High Engagement	Bypassed carrier spam filters via personal numbers
Operational Scaling	Linear volunteer growth	Exponential	Rapid, overhead-free expansion via peer recruitment
Data Optimization	Static, delayed data syncing	Real-Time Integration	Tracked mail-in ballot status and live election day data

Conclusion: The Technical Backbone of the Campaign

Integrating live voter files with UpVote’s internal analytics gave field directors the agility to track who requested mail-in ballots, who submitted them, and who voted in real time as election day unfolded. This visibility allowed the campaign to instantly reallocate outreach efforts to the precincts that needed it most.

The platform served as the indispensable technological backbone of the strategy, proving that converting raw social capital into structured, trackable outreach is the most efficient way to win competitive primary elections.

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What is Relational Organizing? A Master Guide for Campaigns

voteup — Tue, 26 May 2026 09:14:29 +0000

What is Relational Organizing?

Relational organizing is a grassroots outreach strategy that leverages existing personal relationships and social networks to drive civic action, voter turnout, and campaign engagement. Unlike traditional cold outreach—such as random door-knocking or robocalls—relational organizing relies on trusted friends, family members, and peers to deliver persuasive, high-impact messages.

Data consistently proves that people are significantly more likely to vote or take action when urged by someone they personally know. Modern relational organizing utilizes specialized software platforms—like UpVote Campaigns—to help volunteers securely map their personal contacts, match them against voter files, and coordinate seamless, trackable outreach via text, phone, or social media.

Traditional vs. Relational Organizing: A Direct Comparison

To understand the strategic shift in modern mobilization, consider how relational tactics differ from legacy political outreach:

Strategic Feature	Traditional Organizing	Relational Organizing
Core Contact Method	Cold outreach (voter registries, buying lists, door-knocking strangers)	Warm outreach (friends, family, coworkers, neighbors)
Trust & Open Rates	Low (frequently filtered by spam blockers or ignored)	Exceptionally high (messages come from recognized contacts)
Data Accuracy	Static, often outdated public registry data	Dynamic, real-time insights updated directly by volunteers
Scalability	Linear (requires scaling massive, transient volunteer teams)	Exponential (network-effect scaling via personal contact trees)

Frequently Asked Questions About Relational Organizing

How does relational organizing increase voter turnout?

Relational organizing increases voter turnout by bypassing digital noise and leveraging social accountability. Studies show that a personal recommendation from a trusted friend is up to 20 times more effective at mobilizing an infrequent voter than a standard, anonymous campaign script.

What are the primary benefits of relational organizing tools?

Modern relational organizing tools streamline peer-to-peer mobilization through three core functionalities:

Contact Matching: Securely cross-referencing a volunteer’s personal address book with the official campaign voter file.
Message Directing: Providing pre-approved, compliant message templates that volunteers can easily customize for their peers.
Progress Tracking: Allowing campaign administrators to view real-time metrics on network reach and voter commitments without invading data privacy.

Why should modern political campaigns adopt a relational outreach strategy?

Campaigns should adopt a relational outreach strategy to maximize finite budgets and counter falling response rates on traditional channels. As voters increasingly screen out unfamiliar phone numbers and ignore mass emails, decentralized, peer-driven outreach through platforms like UpVote Campaigns provides an authentic way to cut through media saturation and secure measurable commitments.

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How to Talk About Privacy and Data Security with Volunteers

voteup — Mon, 20 Apr 2026 13:28:31 +0000

When volunteers join a campaign, they want to make a difference. They also want to understand how their information is handled. That is not hesitation, it is common sense.

A clear privacy conversation helps build trust from the start. It gives volunteers the confidence to participate in the way that feels right for them, while still contributing meaningfully to the campaign. UpVote is designed to support exactly that

Why this matters

UpVote helps campaigns organize through real relationships. Instead of relying only on cold outreach, campaigns can identify the voters their supporters already know and encourage more personal, trusted communication. That is the purpose of Contact Match.

But relational organizing only works well when volunteers feel informed and respected. That is why it is so important to explain privacy and data handling in simple, direct language.

How to talk with volunteers about data privacy _ UpVote Campaigns (1)Download

The most important message to share

The best way to explain it is this:

Volunteers have options.
They can use Contact Match to quickly find voters they already know, or they can skip contact sharing and still participate by manually searching for voters one at a time. Both paths are valid.

That single point removes a lot of pressure. Volunteers are not being forced into one process. They are being given a choice.

How Contact Match works

Contact Match helps volunteers discover which people in their phone contacts are registered voters. The app compares a volunteer’s contacts with the campaign’s voter database and suggests likely matches. The volunteer then reviews those suggestions and decides which contacts to save. Contacts that are not saved remain private on the volunteer’s device.

This is the key privacy point:

Volunteers choose what gets saved into UpVote.
They are not handing over their entire contact list.

What to say when a volunteer is unsure

Many volunteers ask some version of the same question:

“Do I have to sync my contacts to help?”

The answer is no.

Volunteers who prefer not to enable contact sharing can still participate by manually searching the campaign voter database by name, phone number, or address, then saving voters one at a time to their outreach list.

That means a volunteer can still contribute fully, even if they do not want to use Contact Match.

What the campaign can see

This should be explained clearly and without vague language.

The campaign can see the contacts a volunteer chooses to match and save. It can also see high-level campaign activity metrics, such as outreach activity and total messages sent.

What the campaign never sees

The campaign does not see a volunteer’s full contact list. It also does not see contacts the volunteer did not match or save. The Contact Match page remains private to the volunteer, while saved outreach information becomes visible to campaign admins.

This distinction matters. It is one of the clearest and most reassuring parts of the privacy model.

A simple response to a common concern

A common objection from volunteers is:

“I do not want to upload my entire contact list.”

A strong response is:

You are not uploading your entire contact list.
The app shows possible voter matches, and you decide which contacts to save for outreach. Anything you do not save stays private on your device.

Who owns the data

Another question volunteers may ask is:

“Who owns this data?”

The answer, according to the privacy guide, is that volunteers and staff share information with the campaign, not with UpVote. UpVote does not collect, sell, or use the data for anything beyond operating the app for that campaign. The campaign owns and controls the data, and campaign admins can export or delete it at any time, including honoring a volunteer’s request to remove their data during or after the election.

That is an important point because it makes accountability clear.

The right tone to use with volunteers

When talking about privacy, tone matters.

Do not treat volunteer concerns like resistance. They are reasonable questions. The goal is not to pressure someone into syncing their contacts. The goal is to help them understand their options and choose the path that feels comfortable.

A good explanation sounds like this:

“You can participate in the way that feels right for you. If you want the fastest option, Contact Match can help you quickly find voters you already know and choose which ones to save. If you would rather not sync contacts, that is completely fine too. You can still help by manually searching for voters and adding them one at a time.”

That kind of explanation builds trust because it is honest and gives the volunteer control.

Why many volunteers choose Contact Match

For volunteers who are comfortable using it, Contact Match is built for convenience. It helps them find the voters they already know in seconds, so they can begin outreach more quickly and more personally than by searching one by one. And just as importantly, they still control what gets saved into UpVote.

Final takeaway

When explaining privacy and data security to volunteers, focus on three simple truths:

Volunteers have a choice.
Volunteers control what gets saved.
Anything not saved stays private on their device.

When campaigns communicate that clearly, volunteers are more likely to feel confident, respected, and ready to contribute.

The post How to Talk About Privacy and Data Security with Volunteers appeared first on UpVote Campaigns.

Download the UpVote One Pager

voteup — Mon, 16 Feb 2026 11:01:01 +0000

Click below to download the UpVote One-Pager:

UpVote One Pager PDF Download

The post Download the UpVote One Pager appeared first on UpVote Campaigns.

Is “Friend” Banking the solution to your Phone Banking problem?

voteup — Wed, 11 Feb 2026 17:13:39 +0000

Field directors are feeling it in 2026. Voters are harder to reach by phone, answer rates are down, spam filters are stricter, and even great call lists do not guarantee real conversations. The result is a familiar frustration: your team is working hard, your dial time is high, but the number of meaningful contacts is not keeping pace.

Classic phone banking still matters. Many campaigns use campaign numbers, autodialers, and tools like Zoom, WiFi calling, or RingCentral to drive scale. When you need volume, these systems deliver. The problem is that scale does not always translate into quality. Unknown numbers are easy to ignore, and when voters do pick up, the conversation can be short, guarded, or rushed.

So what is the alternative?

Not a replacement for phone banking, but a supplement that is often underused because campaigns struggle to operationalize it: real relationships.

Phone banking vs friend banking

Most campaigns understand phone banking. Volunteers are given a list of voters, they call from a campaign number or autodialer, they follow a script, and the campaign tracks results.

Friend banking uses a different starting point.

Instead of handing volunteers a list of strangers, friend banking creates a personalized call list for each volunteer based on who they already know. Volunteers call their own contacts from their own phones. Those conversations are warmer and response rates are significantly higher, because friends answer friends.

This sounds obvious, but it is easy to underestimate how much it changes outcomes. A voter who ignores three unknown numbers will often pick up immediately when the caller is a neighbor, cousin, coworker, or someone from their community. And when they do answer, the conversation tends to last longer and end with a real commitment.

Why classic phone banking is getting harder

Phone banking has not gotten worse because campaigns forgot how to run it. It has gotten harder because the environment changed.

Voters receive more calls, more texts, and more spam. Carriers flag unknown numbers. People have learned to protect their attention. In practice, that means your best dialer setup is competing with every robocall and every scam attempt in the same inbox.

Campaigns respond by pushing volume: more dial time, more shifts, more numbers, more tools. But at a certain point, the marginal return drops. You add hours, but you do not add enough conversations.

Friend banking changes the equation because it shifts the trust barrier. It is not about reaching more people. It is about reaching the right people with higher probability of engagement.

Why friend banking works

Friend banking is effective for three reasons.

First, it increases answer rates because the caller is recognizable and trusted.
Second, it increases persuasion power. Voters are more open when the conversation is coming from a real relationship, not a campaign script delivered by a stranger.
Third, it increases follow through. A commitment made to a friend carries more weight than a commitment made to an unknown caller. It is easier to ignore a campaign. It is harder to ignore a person you know.

This is also why friend banking pairs so well with a classic program. Phone banking is built for broad scale. Friend banking is built for depth and trust. Combined, they cover each other’s weaknesses.

The operational challenge: relationships are powerful, but messy

If friend banking is so effective, why do more campaigns not run it at scale?

Because it is hard to manage without the right system.

Relationships live in people’s phones, and field teams cannot easily see them, organize them, or turn them into a structured outreach program. Volunteers mean well, but without clear lists, prompts, and accountability, the program turns into vague encouragement: “call your friends.” That rarely scales.

The missing piece is turning relationships into an organized field program.

How UpVote friend banking makes it practical

UpVote makes friend banking operational by creating a call list for each volunteer based on their own contacts, and then giving the campaign visibility into progress and outcomes.

Instead of guessing who a volunteer should call, the volunteer sees their own list. Instead of hoping outreach happened, the campaign can measure it. And instead of treating relational organizing as a side project, it becomes a repeatable system, with goals, scripts, and a clear timeline.

If you want to see how friend banking works in practice, here is a short video tutorial: https://youtu.be/5albVEUQUxs?si=_s3YSDCFvZ4Mwce3

And here is a visual guide for volunteers, including a downloadable PDF: https://up-vote.org/knowledge-base/phone-bank-guide-for-volunteers/

A simple way to combine both programs in 2026

If you already run phone banking, you do not need to overhaul your field plan. You can add friend banking as a high impact layer.

One simple approach:

Use your dialer shifts to drive volume and ID support
Use friend banking to deepen commitment, move undecideds, and drive turnout with trusted messengers
Track both streams side by side so you can see what is producing real conversations and real commitments

Friend banking is not a silver bullet. It is a lever. In a cycle where attention is scarce, trust is one of the few advantages campaigns can still manufacture, if they build the system to use it.

The post Is “Friend” Banking the solution to your Phone Banking problem? appeared first on UpVote Campaigns.

Rethinking GOTV: Why the Messenger Matters More Than the Message

voteup — Mon, 22 Dec 2025 10:10:00 +0000

Campaigns have never had more tools, data, or channels to reach voters, but despite all that, authentic voter engagement remains elusive.

Why? Because it turns out that volume doesn’t equal trust. And in politics, trust and authenticity move votes. At UpVote, we’re building technology to help campaigns bridge the gap between outreach and action. Not with louder messages, but with better messengers—people who voters already know, like, and trust.

The Real Influencers Aren’t Online

There’s been a wave of attention around social media influencers, viral clips, and campaign podcasts. But we believe campaigns have overlooked the original influencers: our peers.

Your neighbor. Your cousin. The coworker you sit next to every day. These are the people who can persuade you, even imperfectly, because the connection is real. You’re far more likely to listen to a friend’s take on a candidate than to a perfectly worded text from a number you don’t recognize.

That’s where relational organizing comes in. It’s not about replacing digital, it’s about humanizing it.

The reality is, it’s less about what is said
and more about who is saying it.

Scaling Trust Through Smart Tech

UpVote helps campaigns:

Equip their volunteers with personal voter contact lists
Sync voter data to show who’s voted, who’s undecided, and who needs a nudge
Use peer-to-peer texting and call tools that feel authentic
Build dashboards that show real-time progress and momentum
Identify and activate likely unregistered voters—starting with who you already know

UpVote’s App and CRM system give you total insight into your GOTV outreach efforts.

Where Campaign Tech Is Headed

We don’t need more mass texts or better A/B tested slogans. We need scalable systems that empower everyday people to mobilize their own networks—whether that’s at their church, union, synagogue, school, or neighborhood. The future of campaign tech isn’t just smart. It’s personal.

The post Rethinking GOTV: Why the Messenger Matters More Than the Message appeared first on UpVote Campaigns.

Traditional voter outreach methods are producing weaker results than campaigns expect- or would like to admit.

voteup — Mon, 22 Dec 2025 09:53:41 +0000

Cold calling, mass texting, and blanket messaging rely on scale, but modern voters are increasingly selective about who they engage with. Unknown numbers are ignored, impersonal messages feel “spammy” and voters are overwhelmed by political communication from sources they do not trust.

This challenge is supported by research. A field experiment conducted by the Campaign Center for Innovation found that peer-to-peer text messages sent by people the voter did not personally know had no statistically significant impact on turnout. These findings help explain why campaigns feel like they are working harder for diminishing returns. The issue is not the quality of the message or the amount of effort invested. It is the absence of trust between the sender and the voter. When outreach lacks a personal connection, even well-designed campaigns struggle to break through. This reality is pushing campaigns to rethink not just what they say, but who delivers the message. This is where relational organizing comes in.

Relational organizing is a grassroots voter mobilization strategy
that prioritizes trusted messengers over impersonal outreach.

Rather than relying on campaigns to contact voters directly, relational organizing empowers supporters and volunteers to reach out to people they already know. These personal connections significantly increase engagement and turnout because they are rooted in trust. This approach is supported by rigorous research. A field experiment conducted by the Campaign Center for Innovation, titled Measuring the Power of Personal Connection: A Relational Organizing Field Test, found that voters who received messages from people they personally knew were 8.6 percentage points more likely to vote than those who did not. The study focused on conservative audiences and demonstrated that relational outreach significantly outperformed traditional peer-to-peer texting. Recent UpVote campaigns reflect the same pattern, and even outperform these expectations.

In South Florida, an UpVote relational organizing campaign achieved 69 percent turnout among targeted voters, compared to 32 percent turnout among the rest of the electorate.

Another UpVote campaign in Westchester County, New York, used a similar approach which resulted in approximately 60 percent turnout among relationally engaged voters, while overall district turnout was about 27 percent. These results show that relational organizing is not a niche tactic. It is a scalable, data-driven strategy that aligns with how voters respond to outreach.

Citation:

“Measuring the Power of Personal Connection: A Relational Organizing Field Test – Center for Campaign Innovation.” Campaigninnovation.org, 2025, www.campaigninnovation.org/research/measuring-the-power-of-personal-connection-a-relational-organizing-field-test.

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